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Wedding Touches - Everything You Need to Know About Shopping for a Dress at a Bridal Shop


Whether you are having a large scale celebration or an intimate event , deciding what to wear on your wedding day is a big decision. And if you are opting for a bridal gown, chances are you will likely take a trip to a wedding shop at least once during your planning journey, when ticking off your wedding touches.


Boutique wedding planner

Bridal Tip
Before shopping, know the difference between a traditional vs. a designer shop. A traditional bridal shop generally carries a variety of designers and styles, whereas a designer bridal shop is dedicated to a specific brand.

Shopping for a dress at a bridal shop can be an exciting yet overwhelming experience, especially if it is your first time. Here is everything you need to know to make your bridal shop visit smooth, enjoyable, and successful:


1. Research and Set Your Budget

  • Research Styles: Before stepping into a bridal shop, do some research on dress styles, designers, and trends. Pinterest, Instagram, and bridal magazines are great resources.

  • Set a Budget: Determine your overall budget and allocate a portion for your dress. Remember to factor in costs for alterations, accessories, and taxes. Most bridal shop offer dresses in various price ranges, so having a clear budget helps narrow down your choices.



2. Book an Appointment Early

  • Schedule in Advance: Bridal shop typically work by appointment to provide personalized service. Book at least 6-12 months before your wedding date to allow time for ordering and alterations.

  • Weekday Appointments: Weekends are often busy; consider booking on a weekday for a quieter, more relaxed experience.



3. Know Your Timeline

  • Order Time: Wedding dresses usually take 6-9 months to arrive once ordered. If your wedding is sooner, ask about sample sales or rush order options, though these may come with additional fees.

  • Alterations: Allow at least 2-3 months for alterations, as most dresses require some adjustments for the perfect fit.



4. Dress Code: What to Wear

  • Undergarments: Wear nude or seamless underwear, a strapless bra, and possibly shapewear. This helps you get a true sense of how the dress will look.

  • Minimal Makeup and Hair: Keep makeup minimal to avoid transferring it onto the dresses. Styling your hair similarly to how you envision it on your wedding day can help you see the full picture.



5. Bring the Right People

  • Limit Your Entourage: Bring 2-3 trusted friends or family members whose opinions you value. Too many people can make decision-making overwhelming.

  • Communicate Clearly: Let your entourage know your style preferences and budget so their feedback aligns with your vision.



6. Keep an Open Mind

  • Try Different Styles: While you may have a particular style in mind, do not be afraid to try on a few that are outside your comfort zone. Bridal consultants are experts and might suggest a dress you had not considered but end up loving.

  • Trust the Consultant: They know the inventory well and can guide you to dresses that suit your body type, style, and budget.



7. Be Honest About What You Like

  • Give Feedback: Communicate what you like or dislike about each dress. This helps the consultant refine their suggestions.

  • Comfort Matters: Make sure the dress feels comfortable. You will be wearing it for several hours, so ensure it is easy to move in, not too heavy, and does not pinch.



8. Understand the Costs

  • Additional Fees: Be aware of potential extra costs, such as alterations, bustling, storage, and steaming. Ask for a breakdown to avoid surprises.

  • Accessories: Veils, belts, and jewellery can be significant add-ons, so consider how these fit into your overall budget.



9. Bring Shoes Similar to Your Wedding Shoes

  • Heel Height Matters: Wearing shoes that are similar in height to what you plan to wear on your wedding day helps give you a realistic feel of the dress length and how it moves.



10. Trust Your Gut

  • The “Yes” Moment: Not everyone cries or feels an immediate connection to “the one.” If you feel beautiful, confident, and comfortable, trust your instinct—it is likely the right dress for you.



11. Ask About Customizations

  • Custom Changes: Many salons offer customization options, such as changing the neckline, adding sleeves, or altering the train. Ask about the feasibility and cost of custom changes.



12. Be Prepared to Say “Yes”

  • Decision Time: If you find a dress you love, be prepared to commit. Waiting too long can risk the dress being discontinued or missing your timeline for alterations.



13. Know the Shop's Policies

  • Returns and Exchanges: Most bridal shop have a strict no-returns policy on wedding dresses. Be 100% sure before making your purchase.

  • Payment: Understand the shop's payment policy. A deposit is typically required, with the balance due before the dress arrives.



14. Enjoy the Experience

  • Celebrate the Process: Shopping for your wedding dress is a special moment. Take time to enjoy it, take photos (if allowed), and savour the experience with your loved ones.



Bridgend wedding planner

Know what questions to ask.

  • If you are a curvy bride, ask the boutique if they have options in your size. Plenty of shops do!

  • Be sure to ask the shop if they have gowns in your budget and price range.

  • Ask for any specific styles or designers in advance. In some cases, local boutiques do not have what you are looking for but can ship your dress in for your appointment. Asking ahead of time will allow you to get the most out of your visit. 

  • If you are interested in shopping off the rack, or have a short timeframe, ask the boutique if they have options that will work for your wedding date. 


Following these tips will help you feel confident and prepared for your bridal shop appointment, making the process of finding your dream dress a memorable part of your wedding journey!

In all, keep an open mind, stick to your budget, and have fun. It is not every day you get to try on beautiful dresses—enjoy the process and the rest will fall into place.


Hope you enjoyed the read

Emma Louise x

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